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America's number 1 rated brewery (1998 Beverage Testing Institute's World Beer Championships in Chicago, IL). Some folks have never tasted beer from a traditional Wisconsin lager brewery. We find this unbelievable. Other folks won't drink anything but. We totally understand. Life isn't complete until you've tasted one true blue Wisconsin Amber - the beer Badgers brag about. For out-of-towners looking for lager, this American is a must. For you newcomers now surfing the liquid landscape, we suggest two beers; our current Capital Seasonal plus Madison's favorite Amber. And to locals who demand this beer and this beer only, our heartfelt thanks. Wisconsin Amber - beer for Badgers. Stop by our brewery sometime and literally study out rooftop. Especially study the flags. They spell out one of our core beliefs, but in a somewhat secret code. Here's the Translation: Drink beer naked. While some people shout their beliefs from the highest rooftop, we simply wave our flags. After all these years, locals and other Midwest types definitely know our whereabouts. For those still searching, we offer this handy-dandy map (please empty map of its contents before turning it over). We're located in a former egg-processing plant in Middleton, now populated by people with an obvious love of certain Wisconsin tradition: brewing and enjoying beer and the company it keeps.
Warnings
Government Warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic, beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
About
Details
America's number 1 rated brewery (1998 Beverage Testing Institute's World Beer Championships in Chicago, IL). Some folks have never tasted beer from a traditional Wisconsin lager brewery. We find this unbelievable. Other folks won't drink anything but. We totally understand. Life isn't complete until you've tasted one true blue Wisconsin Amber - the beer Badgers brag about. For out-of-towners looking for lager, this American is a must. For you newcomers now surfing the liquid landscape, we suggest two beers; our current Capital Seasonal plus Madison's favorite Amber. And to locals who demand this beer and this beer only, our heartfelt thanks. Wisconsin Amber - beer for Badgers. Stop by our brewery sometime and literally study out rooftop. Especially study the flags. They spell out one of our core beliefs, but in a somewhat secret code. Here's the Translation: Drink beer naked. While some people shout their beliefs from the highest rooftop, we simply wave our flags. After all these years, locals and other Midwest types definitely know our whereabouts. For those still searching, we offer this handy-dandy map (please empty map of its contents before turning it over). We're located in a former egg-processing plant in Middleton, now populated by people with an obvious love of certain Wisconsin tradition: brewing and enjoying beer and the company it keeps.
Warnings
Government Warning: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic, beverages impairs your ability to drive a car or operate machinery, and may cause health problems.
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Then, when you arrive at the store of your choice, use the Instacart app to notify us. Depending on the store, a shopper or store employee will bring the groceries to your car, or you can pick them up at the designated area.
Learn more about pickup orders here.
- Delivery fees start at $3.99 for same-day orders over $35. Fees vary for one-hour deliveries, club store deliveries, and deliveries under $35.
- Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Orders containing alcohol have a separate service fee.
- Tipping is optional but encouraged for delivery orders. It's a great way to show your shopper appreciation and recognition for excellent service. 100% of your tip goes directly to the shopper who delivers your order.
With an optional Instacart+ membership, you can get $0 delivery fee on every order over $35 and lower service fees too.
Instacart pickup cost:
- There may be a "pickup fee" (equivalent to a delivery fee for pickup orders) on your pick up order that is typically $1.99 for non-Instacart+ members. Instacart+ membership waives this like it would a delivery fee.
- Pick up orders have no service fees, regardless of non-Instacart+ or Instacart+ membership.
Learn more about Instacart pricing here.
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- Find Best Match: By default, your shopper will use their best judgement to pick a replacement for your item.
- Pick Specific Replacement: You can pick a specific alternative for the shopper to purchase if your first choice is out-of-stock.
- Don't Replace: For items you'd rather not replace, choose "Don't replace" to get a refund if the item is out of stock.
Learn more about instructions for specific items or replacements here.
- Missing items
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