Details

Contains zip-up technology. The one. Ultra-violet pigment. Brass reducing intense toning shine restoring sulfate-free. I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free. I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color treated hair. Keratin safe. Free of sulfate, parabens, phthalates + silicones. Cruelty free.

• Sulfate Free

• Cruelty Free/Not Tested on Animals

• Paraben Free

• Phthalate Free

Ingredients

Water (aqua/eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Acrylates Copolymer, Sodium Chloride, Fragrance (parfum), Phenoxyethanol, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Peg-12 Dimethicone, Glycerin, Sodium Hydroxide, Citric Acid, Ethylhexylglycerin, Polyquaternium-73, Disodium Edta, Panthenol, Guar Hydroxypropyltrimonium Chloride, Peg-12 Allyl Ether, Peg-12, Coconut Acid, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Caprylic/capric Triglyceride, Tocopherol, Chamomilla Recutita (matricaria) Flower Extract, Helianthus Annuus (sunflower) Seed Oil, Mangifera Indica (mango) Seed Butter, Persea Gratissima (avocado) Oil, Ricinus Communis (castor) Seed Oil, Sodium Benzoate, Coco-glucoside, Algin, Carrageenan, Chitosan, Sorbitan Oleate, Xanthan Gum, Ext. Violet 2 (ci 60730), Basic Red 51.

Directions

How to: 1. Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. (If you have super light blonde or porous hair, mix half purple shampoo + half regular shampoo to dilute the tone intensity so your hair doesn't grab lavender tones.) 2. Apply to wet hair, massage into your scalp to create a rich lather. 3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then I let it run through the ends as I shampoo. 4. Rinse well and follow with conditioner or a hydrating mask. Tip: Once you hair is toned, pause on using until you need it again. If you ever go overboard, shampoo with a clarifying shampoo + condition well.

Good for 12 months once opened.

Warnings

Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary patch test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness., Patch Test: Apply a small amount of product to dry, cleansed inner side of elbow. Wait for 48 hours. Do not use this product if you experience any burning, redness, swelling or itching. Warning: For external use only. Avoid contact with eyes. Do not use on irritated or sensitive scalps. Discontinue use if irritation occurs. Keep out of reach of children. Avoid contact with household surfaces and fabrics to prevent staining. If contact occurs, clean up immediately. Wash hands thoroughly after each use. Sunburn alert: This product contains an alpha hydroxy acid (aha) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. Use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards.