Details

Up to 8 weeks of fade-defying color. Luminous, fade-defying color. Rich luminous conditioning colorant. With shine serum & new fragrance. Preference, our true gold standard of beautiful color & shine. Luminous, Mutidimensional Color: Preference's Superior Fade-Defying Color & Shine System creates luminous, lit-from-within color, with natural-looking highs & lows, & beautiful gray coverage. Up to 8 Weeks of Fade-Defying Color: Rich, long-lasting color shines from every strand & resists fading or turning brassy week after week. Sensorial Fragrance: A floral fragrance with amber notes for a sensorial experience at application. Our color protective Color & Shine Conditioner: Formulated with golden camelina oil, anti-oxidant vitamin E & UV filter, helps keep first day color vibrancy & provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. L'Oreal Paris - Because you're worth it. Shade Guide: 1 is a deep pure black which will maintain the natural tones of your hair. For optimal color results, use on your natural medium brown to black hair. Color result may vary depending on your starting hair color and condition. Shade Tips: If you hesitate, between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking more than the results shown. On natural red hair, your color results will be rich black.

Ingredients

Color Gel: 1055746: Aqua/water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-phenylenediamine, Pentasodium Pentetate, M-aminophenol, Resorcinol, Ammonium Acetate, Fragrance, Ammonium Thiolactate, N,n-bis(2-hydroxyethyl)-p-phenylenediamine Sulfate, Erythorbic Acid, 2,4-diaminophenoxyethanol Hci, Hydroxypropyl Bis(n-hydroxyethyl-p-phenylenediamine) Hcl, Alpha-isomethyl Ionone, Eugenol, Linalool, Citronellol F.i.l. # D31772/2, Color Optimizing Creme: 178914 U: Aqua/water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid F.i.l. # D12836/18, Care Suprême® Conditioner: 1087166 K: Aqua/water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, Ppg-5-ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, F.i.l. # D192716/1

Directions

Important: Follow the usage advisory. Read and follow the insert.

Store between 50 degrees F and 80 degrees F.

Warnings

Important: haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. a skin allergy test is required 48 hours before each use of a haircolor product. bleaches contain persulfates. bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. this is a safety summary. read all product labeling and instructions completely prior to use.