Details

New. Protects against damage & breakage. Rebuilds the hair's natural structure. Restores strength, suppleness & volume. Aminofix repair & protect bond reconstructor. Luminous blonde results. Incredible condition. Gentle. Ammonia-free. Up to 8 levels of lift. Professional formula. Bond Reconstructing Cream Bleach: Hair is made of keratin, which is a protein composed of amino acids. During the lighteninging process, these proteins can be destroyed, weakening the hair structure and causing breakage. Pureplex Cream Bleach has a nourishing formulation, with built-in protection against this damage during colouring. The Aminofiix technology in the Bond Reconstructing Treatment and Conditioner then replaces any lost amino acids in the exact sequence, effectively rebuilding the hair's natural keratin structure. Hair is left strengthened and nourished, with restored suppleness, volume and shine. Without Pureplex, Broken keratin chain within the damaged cortex. With Pureplex Healthy, restored keratin chain. Incredible Pureplex Benefits: Protects against damage & breakage; Ultra-gentle, yet powerful lightening; Hair's natural structure is rebuilt; Restores strength, suppleness & volume (Vs. untreated hair); Hair looks & feels significantly healthier (Vs. untreated hair). Colour Results: Black; Light brown; Dark blonde; Medium blonde. Not advised. Results will be significantly different to those shown. The swatches shown on this pack are a representation only. Colour result will depend on development time, your natural hair colour and the current condition & porosity of your hair. The mixing ratio is 1:1, Contains hydrogen peroxide. Further information included. Dispose of properly.

Ingredients

Lightening Cream Ingredients: Paraffinum Liquidum (Mineral Oil), Potassium Persulfate, Sodium Metasilicate, Isopropyl Myristate, Sodium Silicate, Sodium Persulfate, Isopropyl Alcohol, Sodium Stearate, Titanium Dioxide, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Magnesium Oxide, Kaolin, Silica, Zea Mays (Corn) Glutein Protein, Oryza Sativa (Rice) Extract, Petrolatum, Hydrogenated Castor Oil, Cera Alba (Beeswax), Ceteareth-30, Tetrasodium EDTA, Lauryl Pyrrolidone. Bond Protecting Additive Ingredients: Aqua (Water), Sodium Bicarbonate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Urea, Phenoxyethanol, Ethylhexylglycerin, Triethanolamine. Cream Developer Ingredients: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone. Clarifying Shampoo Ingredients: Aqua (Water), Cocamidopropyl Betaine, Decyl Glucoside, Sodium Lauroyl Sarcosinate, Citric Acid, Camellia Sinensis Leaf Extract, Citrus Limon (Lemon) Peel Extract, Tocopheryl Acetate, PEG/PPG-120/10 Trimethylolpropane Trioleate, PEG-40 Hydrogenated Castor Oil, Laureth-2, Glycerin, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Limonene, Linalool. Bond Reconstructing Treatment Ingredients: Aqua (Water), Myristyl Alcohol, Stearamidopropyl Dimethylamine, Glyceryl Stearate, Citric Acid, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Bis-Ethyl (Isostearylimidazoline) Isostearamide, Cetrimonium Chloride, Ceteareth-25, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Benzoate, Hexyl Cinnamal. Conditioner Ingredients: Aqua (Water), Myristyl Alcohol, Glyceryl Stearate, Cetrimonium Chloride, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Quaternium-80, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl Methoxycinnamate.

Directions

Transform Your Hair in 4 Easy Steps: Step 1 Protect & Lighten: Pureplex Cream Bleach protects against damage and breakage during lightening. Step 2 Purify: Pureplex Clarifying Shampoo gently removes impurities, preparing the hair for the Bond Reconstructing Treatment. Step 3 Rebuild: Pureplex Bond Reconstructing Treatment with Aminofix technology rebuilds the hair's natural structure and boosts volume. Step 4 Restore: Pureplex Conditioner locks in colour and leaves hair stronger, supple and beautifully radiant. See bottom of pack for full list of ingredients. For Best Results: Maintain improved condition and lock-in colour with Pureplex Shampoo & Conditioner.

Good for 12 months once opened.

Warnings

Safety Instructions: Avoid contact with eyes. If the product gets into eyes, rinse immediately with clean water. If irritation persists, seek medical advice. Open carefully, do not inhale. Use contents as described in instructions. Keep out of reach of children and pets. Use protective gloves provided. Discard any unused mixture. Do not use with anything metallic. Keep away from direct sunlight and store in a cool, dry place. Not to be used on persons under 16. Hair colourants can cause allergic reactions, which in certain rare cases, may be severe. During the lightening process, if you experience a reaction, such as intense stinging, a burning sensation, swelling, a skin rash, dizziness, faintness or shortness of breath, rinse immediately with lukewarm water. Discontinue use immediately and consult a doctor. Do Not Use: If you have had a previous reaction to a lightening product. On broken skin or an irritated scalp. If your hair has previously been bleached, lightened, spray lightened, recently permed or coloured with a dark brown or black colourant. If your hair has been coloured using metallic salt based products or henna. On intimate areas, facial hair, eyelashes or eyebrows. On hair extensions.