Details

For all hair types. Banish yellow from your blonde! Professional standard home tonight kit. Ammonia free. Banish yellow from your blonde! Neutralise brassy pigments with our post-bleach toner. For use on bleach blonde hair. Semi-permanent dye to turn bleached blonde hair white, silver or platinum depending on the colour of your bleach base (or just to take yellow away!). Professional standard home toning kit, developed by Alex Brownsell and used at our award-winning salons in London and LA. How Does it Work? Bleached your hair? Next step, toner! It's easy, completely safe for your hair and helps balance out your blonde, whether you're colouring it or leaving as is. This was the first toner Bleach's founder Alex Brownsell developed in her East London salon. It deposits cool, blue-based colour into bleached strands to neutralise brassy yellows for a pristine platinum finish or first layer for a cooler, sharper colour on top. You must do a skin sensitivity test and strand test before using White Toner. How Much Does One Kit Cover? One kit covers root regrowth and short hair. If your hair's long, thick or it's your first time toning, you'll need at least two kits. Swatches: Our swatches are a rough guide to the colour your hair can go using White Toner when following instructions and recommended timings. If you're after a different finish, check out our other toners! The shade achieved is influenced by many factors including: Current hair colour. condition, porosity. length and how thick your hair strands are. The best way to check the colour your hair will go using this product is with a strand test. Further information included. Roots. Highlights. Full head. Dip dye. Bleach bit. Cruelty free.

• Vegan

• Cruelty Free/Not Tested on Animals

Ingredients

What's in Your Box? Colourant: Aqua (Water), Cetearyl Alcohol, Cocamide MEA, Polysilicone-18 Cetyl Phosphate, Ethanolamine, Carbomer, Sodium Sulfite, Betaine, Dipropylene Glycol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium Cocoamphodiacetate, Mica, CI 77891/Titanium Dioxide, Hydrolyzed Wheat Protein, Bisabolol, Sodium Chloride, Trisodium HEDTA, Boswellia Serrata Gum, Toluene-2.5-Diamine Sulfate, Resorcinol, Sodium Benzoate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Amino-M-Cresol, 4-Amino-2-Hydroxytoluene. Developing Lotion (7 vol/2.1%): Aqua (Water), Ceteth-2, Hydrogen Peroxide, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Acrylates/Beheneth-25 Methacrylate Copolymer, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA, Sodium Benzoate, Reincarnation Mask: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Stlanetnol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Magnesium Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool.

Directions

Here's how to do it: Using a non-metallic spoon and bowl, mix one teaspoon of colourant with two teaspoons of developer cream. Using a cotton swab to apply a thin layer of the mix to a 1 sq cm or 1/5 inch area inside the elbow. Do not cover or disturb for 45 minutes. Avoid contact with clothes. Rinse off with lukewarm water after 45 minutes. If any reaction occurs during the processing time or following 48 hours, do not use this product. Always follow the timing guidelines given and apply plenty of toner! If you do not apply enough or leave it on for the correct amount of time, your hair might not fully develop leaving hair patchy or brassy. Aftercare: Reapply toner every 14-16 washes (or whenever it starts to fade) to keep your white blonde clean. Use the Reincarnation Mask included to help nourish strands. Step 1 - Bleach: It all starts with a Bleach. Pull the pigments out of your hair to create a light base for adding toner and colour. Step 2 – Tone: Toners deposit pigment into bleached hair to help create an even finish or base for adding colour. Enter the tone zone! Step 3 – Colour: Paint on a Super Cool Colour (or two) and transform your hair into your fave semi-permanent shade. Step 4 – Maintain: Keep blondes bright and colour stronger for longer with your choice of toning shampoo and conditioner.

Warnings

Warning: For external use only. This product is not intended for use on persons under the age of 16. Always read and follow instructions. Hair colourants can cause severe allergic reactions. Temporary black henna tattoos may increase risk of allergy. Do not colour hair if: You have a rash on your face or sensitive, irritated and damaged scalp. You have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary black henna tattoo in the past. Caution: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying direction should first be made. Do not use the product to dye eyelashes or eyebrows; to do so may cause blindness. Sensitivity Test: Conduct an allergy test 48 hours before each use of this product - even if you've used it before. Important Safety Information: This product contains hydrogen peroxide, phenylenediamines (toluenediamenes), resorcinol. When using product wear gloves provided. Rinse hair well after application. Avoid contact with eyes. Do not use to dye eyelashes or eyebrows. If product comes into contact with eyes, rinse immediately. Keep out of the reach of children.